New ideas when converted into feasible solutions generate impeccable results. These solutions not only elevate the lives of people but also help to establish a new business and take it forward.
Finding an app idea is the first step to start your journey in the mobile app industry. But, it is not an idea that will make you successful.
Now you might have a question, I have an app idea now what?
After getting an app idea, you should valid your app idea. Why?
The reason being, many businesses share their idea with family & friends and later convert it into reality after getting a yes from them. However, they end up investing their money into a solution that is not needed in the market.
Another reason is, after converting app ideas into reality, only a limited number of apps have become successful.
Therefore, you should validate our idea. Now, the question arises, How to validate an app idea?
To validate any app idea, you need to follow a thorough process. We have done the hard work for you and curated the process to validate an app idea.
5 Steps to Validate Your Million $ App Idea
Here is the step-by-step process you should consider to validate an app idea.
Know your Target Audience
First and foremost, you need to know your target audience. Here, your audience can’t be everyone. The reason being, not all people are going to use your app.
For defining your audience, you have to collect insights about the audience and then target them well to find whether your idea is valid or not.
For instance, let’s consider you are creating a sports news app. Here, for sure people belonging to different age groups will access the app.
However, a sports news app would be specially accessed by people who are sports fanatics and don’t want to miss any sports updates.
One simple strategy you can follow is to create a user persona. A user persona consists of demographic and psychographic data of various users.
By creating a user persona, you will get a better understanding of your target audience. Also, you can know the problems faced by the users with the help of a user persona.
Know your Competitors
After knowing your audience, you should conduct market research of your competitors.
In simple words, you need to check whether any similar apps are available in the market. If yes, then have they tried to solve the problem of the users? If yes, then which methods they have followed. Have they succeeded in it? In which areas they failed? What are the main features and functionalities of the app?
The best thing is to browse apps present on the leading app stores. Read the comments of your competitors’ apps on these stores and check what users are saying. Apart from this, you can also check the review of the app on Youtube and Google by various leading industry experts. By this, you will get an idea about what app is good at and what it lacks.
Don’t be afraid if you find that there is strong competition in your space. A vast number of apps have succeeded despite tough competition.
Based on the research of your competitors, define some of the USPs of your app as this will help your app to succeed.
Create a Customer Journey Map
Customer journey is the path used to direct users to your app appropriately. In simple words, it is the total number of steps that the user has to take to complete a specific task.
When you create a customer journey map, you need to list all the things that end-users will perform in your app.
The map showcases the entire journey from a customer or user point of view. All the touchpoints needed to complete a task are defined on the map.
By creating a customer journey map, you will have a proper understanding of how a customer will access your entire app.
Several times, the customer journey map is different from what you have expected at the initial stage. Therefore, you should create a customer journey map based on your target audience
Create an MVP Version of your App
After knowing your audience and creating a customer journey app, you need to create an MVP.
You might be wondering, what is MVP?
MVP stands for a minimum viable product, and it is the most basic version of an app usually created to obtain feedback from the early adopters.
In the MVP app development, you need to integrate only the core features of your web application that solve the user’s main problems. By doing this, you save a lot of money. Moreover, an MVP can get ready in a short amount of time.
After creating the MVP, you need to share it on different social media platforms. Further, you can request people in your network to share it with the target audience.
Moreover, MVP is the most suitable method used by leading apps worldwide to validate an idea.
Obtain Feedback and Improve Your Idea Validation
All the apps that have become successful are built considering the pain points of the users.
Therefore, after you have created an MVP, you need to ask the users about the feedback to validate the idea.
Hence, you can integrate a poll in your MVP app to get feedback from users. Other than this, you can integrate mail using which users can directly provide the inputs about the app.
Further, you need to improve your app idea based on the feedback of the users.
Here we conclude the 5-step process you need to follow to validate your million $ app idea. For the same, you need to invest some time and money.
By following our process, you can validate your app idea from your target audience, and further upon successful validation, you can convert it into a full-fledged mobile app.
For converting your idea into reality, you should take help from a mobile app development company. They have a professional team who can help you validate your idea by creating MVP and further convert it to a complete mobile app.