Facebook has dominated YouTube by introducing the video algorithm into the newsfeed of the Facebook wall in 2013. This step by Facebook has become a trademark in the social media platform and it became challenging to the major media player YOUTUBE. This aggressive step by Facebook has even changed the entire industry. After 6 years, Facebook is making its next step on its video product in order to make its inventory of the video to be appealed more to advertisers. This has brought a question in the users like Do Facebook really helps the people to make money and get organic algorithm success with their content through its platform?. Let us come from the history of this Video Algorithm.
Actually, Facebook started this video algorithm with YouTube video to Facebook post thumbnails Maker a year before. Then depending on the page view numbers in favor of video watch time, Youtube has stepped back from ranking videos. Due to this initiation by Facebook, the content creators were rewarded with more organic traffic. And this resulted in the creation of more monetizable inventory and made the company to get more profits. Also, Facebook has started counting the views of the Videos that were uploaded in its platform in a different way i.e., it counts views per three seconds. Facebook, the much-contested view counter, argued, signaled the “intent to watch” a video.
Then all of a sudden Facebook got 4 billion views per day within the span of two years. This incident from Facebook has urged YouTube to finally publicly outline their measurements related to views (about 30 seconds) and it harshly criticized Facebook blatantly and intentionally for over-counting to the detriment of everyone except them. From then Facebook showed potential promising advertising and also the creators took a step to optimize their videos accordingly. Whenever Facebook’s views caught up with YouTube’s, and then the social media has involved making changes that would monetize the product more effectively. Due to the lack of watch time of the viewers, the monetizable and inventory was not quite good even though there is a number of views.
So, in order to achieve favorable watch time the company updated its algorithm over the percentage of completion, just like what YouTube did five years earlier. Moreover, ongoing in the footsteps of YouTube, Facebook launched sections like Facebook Watch and Facebook for Creators in order to bring the creators to its platform. However, as it pushes to monetize its video product with Big thumbnail on FB, Facebook has faced many more challenges than YouTube. Even Facebook started emphasizing networks and connections being a social media platform. Shockingly, in 2018 the Friends and Family algorithm update by Facebook has deemphasized publisher and brand content in the news feed. And it hurt publisher and brand reach as it told them that is required to pay them to play.
However, Facebook is still trying its level best in order to attract creators, facebook to youtube converter and make its video inventory more appealing to advertisers. Recently it has recruited publishers like BuzzFeed, Condé Nast and Complex Networks for producing original content. Also, it has undertaken the best outlining practices for content creation, Youtube thumbnail big post for FaceBook and monetization on its very own platform. Instead of having a healthy and rocky start Facebook video does show promising advertisings in its newsfeed. According to Fullscreen’s creator network across platforms, the top creators have gained a significant change in watch times on Facebook.
Also, there is a 14% jump in views on videos in the channels for brands and entertainment companies. Furthermore, the long-form content on Facebook has had a similar spike. Also, there is a 12% increment in views of Videos between five and 10 minutes in the last year. According to its recent announcements, Facebook is going to start to emphasize the suggestion of library content in order to keep its users engaged with specific types of video content for longer periods. Thereby they can increase their ability to monetize the watch time through ads. Again this is the old practice that has learned by YouTube in 2012. This step by Facebook will give the possibility that monetized video as a format will be subjected to an alternative distribution algorithm ultimately than the one that currently governs the newsfeed.
Organizing this possibility is the changes we have been seeing on the Facebook platform. Due to this initiation by Facebook, its investments in creators are continued in its own way. However, the opportunities for brands are continued to take advantage of Facebook just as the promise of YouTube. The open secret here is that it makes unique content to gain the number of views. Whenever the content that people want to see is created by the brands, it provides a real opportunity to drive organic viewership and monetization. So this what the advertisers actually dream for.
