As of April 2019, there are 2.38 billion Facebook monthly users. It is an impressive number especially for brands who want to market their services on social media.We all know that social media is very powerful and you can reach maximum users via it. That is why most of the marketers have accounts on social media. Facebook is the pioneer of social media, and its reach is still very high. It provides a great opportunity to create brand visibility worldwide. But for marketing on Facebook, you need a proper strategy.
In the current scenario, posting for the sake of more likes and share won’t help you. You need a better plan to avoid certain mistakes.
In this blog, we will talk about Facebook marketing mistakes you should avoid.
Focusing more on selling
Brands using social media should focus more on creating a community and conversing with their customers. You have to create a lifestyle of your brand on the platform. So, don’t only post advertising posts that promote your products.Users want posts that are valuable to them. Also, they can tell the difference between a good post and a post that is selling them something.
Don’t overwhelm the audience, post content that is relevant and focused on soft selling of the product.
Using bad quality or duplicate images
We know that visuals make great content, but if you use bad quality or duplicate images it is no more a quality content. If you use duplicate images, eventually users will come to know about it, and your reputation would suffer for a long run.
Moreover, a bad quality image can pixelate if used on various devices. Use original images or free stock images to create amazing visuals for social media.
Using too much text
When you use fewer words in your content, you can get more likes and shares. A survey says that when the content words are maximum 250 characters, there is a 60% chance of people share it. People are surfing these social media platforms for light-weighted content not to read a page full of words. They are more inclined towards creative visuals so a post with longer text won’t be a good help for your brand.
Have consistency with your posts
Post consistently, neither too much nor too less. Make a pattern according to the behavior of your target audience and stick to that.
If due to some reason you are unable to post, let your audience know. It helps build trust between you and your consumers.
Deleting or ignoring negative comments
Negative comments or feedbacks are part and parcel of being on social media. To take care of negative comments, have a team that is dedicated only for that. Don’t troll the people who troll you or delete the negative comments.
Instead, reply to them positively and in a respectful manner while keeping the conversation light and friendly.
Incomplete data on the page of the brand
The brand’s Facebook page is the first contact of companies with its audience. That is why make sure that the page has every detail that a reader would like to know about your brand.Mention the contact details, URL, address and so on.
Brands are not using tools to properly target audience
Billions of individuals use Facebook for marketing their business. Facebook has provided tools for brands to use for targeting their core audience and convert them into leads.
Users provide their information on Facebook like location, interest and so on. Advertisers can use this information to let the user know that they have a product that can solve their issues.
Post that don’t have any context to the brand
Every post on your Facebook page must justify your brand and align with its core values. It is a great idea to mix and match posts and publish a variety of content. But it should still convey brand’s message.
Also, you can post about major events and relate them to your brand by making memes or illustrations.
Facebook is a major player in the social media world. But that doesn’t imply that you use every tip, plan or strategy you hear about. Keep trying until you find the right marketing strategy that works best for you and then use it.