Search Engine Optimization is a common term that every online business or companies that have some sort of online presence are familiar with. SEO is the thread that makes sure all your content on the Internet is well-received by users and search engine garnering good rankings, traffic, and better ROI.
It is the best and your go-to marketing tool for your online business, blog, and websites. All platforms that can bring in more consumers have to be optimized, and SEO experts are the mind behind the strategies that the company undertake to do so.
SEO is quite versatile, and that is why there are tons of myths surrounding it. These myths are extremely harmful to people who are learning this trade and thus, let’s debunk them.
Myth 1: Small businesses doesn’t have to bother with SEO
The size of your business has nothing to do with SEO. Every firm, whether small or big, requires an SEO strategy for marketing its content on the World Wide Web.
Moreover, a small firm usually has budget issues, and marketing its products becomes difficult. In such a case, employing SEO can help you out.
Myth 2: Social media compliments SEO
Social media works with SEO to bring in more traffic and consumers for you, but they don’t complement each other. If you think that if you optimize your social media, it will reflect in your SEO, then you are wrong. To make your post attractive, you can use Canva.
Myth 3: Guest posting is not important
The rumors stating that guest posts are dead are well just that –rumors. It is one of the biggest myths that you should stop believing. Guest posts are crucial as it helps you get organic backlinks for your website. The only thing to remember is to post on quality and authentic websites and blogs. When you write to them, you get exposed to a lot of new users and get more traffic in return.
Employ a few freelance writers or hire some writers who can write great guest posts for reputed sites or train your existing team of writers.
Myth 4: SEO is only for Google
Google is no doubt the biggest search engines out there, but if you perform SEO on your website/blog keeping only Google in mind, then it is wrong. Bing and other search engines too have a good user base, and with a little more effort, you can get traffic from there too.
So, optimize your content for other search engines as well as an app store and other big e-commerce websites from where people can search for products.
Myth 5: SEO is done for
One of the silliest myths going around these days is that SEO is dead and you should not invest your time in it. Don’t believe this because SEO is not going anywhere. Till, people are using search engines, SEO will be around.
Myth 6: Reacting to every algorithm update immediately will make your site more successful
Google changes its algorithm more than 500 times a year, and not everyone should be taken into consideration immediately. Some of the minor changes might not impact you, so don’t change your SEO strategy for that. Moreover, if you’re performing SEO in the right way, you won’t be affected negatively from these updates.
Talking about major algorithm updates, first, wait for a few weeks and see how it is impacting websites. Then, after you have credible sources on the algorithms’ effect, adjust your SEO and take time doing so.
Myth 7: Doing SEO once in the beginning is enough
SEO is a continuous process, which will end only when there are no search engines. Search engines updates and modifies its algorithm often which means that you have to adjust your SEO strategies keeping that in mind.
Thus, you have to keep your SEO up-to-date and keep checking the latest trends, so that you are not left behind.
Myth 8: More pages means better ranking
Another SEO misconception is that having more pages to your site will give you better ranking and traffic. Well, it is not true as quality matters over quantity. More pages help with market reach, but if they are not relevant to the main content, it is useless.
How many of these myths you believed? Also, did I miss any myths? Hit me in the comments below.